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社长总编谈媒体融合|中国青年报社: 从“互联网+”到“互联网×”,构建年轻态主流融媒

2019-08-07 14:43 | 来源:nba竞猜_nba中国官方网站_唯一官网
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  编者按: 2019年1月25日,中共中央政治局就全媒体时代和媒体融合发展举行第十二次集体学习。习近平总书记在主持学习时强调,推动媒体融合发展、nba竞猜全媒体成为nba竞猜面临的一项紧迫课题。党的十九届四中全会《决定》明确提出,建立以内容nba竞猜为根本、先进技术为支撑、创新管理为保障的全媒体传播体系。以习近平同志为核心的党中央站在国家治理高度,为加快推动媒体融合发展、建立全媒体传播体系指明了方向、提供了遵循。一年多来,各级各地媒体如何贯彻落实中央要求?融合发展向纵深推进取得哪些新进展新成效?敬请关注“社长总编谈媒体融合”专栏报道。

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  四把标尺,检验真假融合

  2018NIAN,ZHONGQINGBAOFABIAOPINGLUNYUANWENZHANG《JIANYANMEITIZHENJIARONGHEDESIBABIAOCHI》,TICHUANZHAOZHONGYANGXIANGGUANJINGSHENYAOQIU,ZHISHAOYOUSIBABIAOCHIKEYIJIANYANHENGLIANG。

  DIYIBABIAOCHI,SHIBUSHIZAIDANGWEITONGYILINGDAOXIALUOSHIYISHIXINGTAIGONGZUOZERENZHI?DIERBABIAOCHI,SHIBUSHIZHENZHENG“RONGWEIYITI、HEERWEIYI”?DISANBABIAOCHI,SHIBUSHIZHENZHENGSHIXIANLE“YIZHIDUIWU,DUOGEPINGTAI”,BINGZHENGZAIZHUANXINGWEI“NIJIUSHInbaJINGCAI、nbaJINGCAIJIUSHINI”DEXINXINGZHULIUMEITI?DISIBABIAOCHI,SHIBUSHIZHENZHENGYINEIRONGCHUANGXINWEIGENBEN,SHIBUSHICHONGFENCHUANCHENGHEFAYANGZHULIUMEITINEIRONG、RENCAIYOUSHITUICHURONGMEITIJINGPIN?

nba竞猜  ZHONGQINGBAODEQUANMEITIRONGHEZHUANXINGTANSUOZI2014NIANQIDONG,CONG“BAOWANGHUDONG”DAO“BAOWANGRONGHE”“24XIAOSHIZHONGQINGBAOZAIXIAN”,ZAIDAO“24XIAOSHIZHONGQINGBAOSUISHOUKAN”,ZHIZHI2017NIAN3YUE,ZHONGQINGBAO“RONGMEIXIAOCHU”KAIZHANG。ZHEISHIZHONGQINGBAOQUANMEITINEIRONGZHIZUO、FENFACHUANBO、ZHENGHEYUNYINGDEJIZHIPINGTAI,SHIQUANMEITIWANGBAORONGHEDELIUCHENGZAIZAO,SHIQUANMEITIJINGZHUNDEQUDAOLIANJIE,SHIQUANMEITIYIDONGYOUXIANDEJINGPINZHIZUO,SHIQUANMEITIPINPAITUOZHANDEnbaJINGCAICHUANGXIN。

nba竞猜  “RONGMEIXIAOCHU”QISHISHIGENJUBAOSHEZISHOUZIZHIDEXIANSHIQINGKUANG,SHISHIQIUSHI、YINDIZHIYICHUANGJIANDEJINGJISHIYONGXINGTESE“ZHONGYANGCHUFANG”。CAIYONG“BUMENZHUDAO,SANDUANRONGHE”DENEIRONGSHENGCHANZHIZUOMOSHI,JIBENSHIXIAN“XINXIGONGXIANG、YITICEHUA、YICICAIJI、DUOYUANSHENGCHENG”,NULIZHUIQIUJIZHI、NEIRONG、PINGTAI、QUDAO、CHANPIN、YUNYING、nbaJINGCAIDENGYITIHUASHENDURONGHE,MUDEJIUSHIYAOXINGCHENGZIYUANJIYUE、JIEGOUHELI、CHAYIFAZHAN、XIETONGGAOXIAODEQUANMEITICHUANBOTIXI。

  “RONGMEIXIAOCHU”YIH5、DASHUJU、ZHIBO、DUANSHIPINDENGYOUHUARONGHEJISHU,HEZUOYANFASHIPINZHIBOXITONG、“ZHONGQINGRONGHECHUANBOLIZHISHU”“YIDONGCAIBIANXITONG”。2018NIANQIU,ZHONGQINGBAOYIDONGCAIBIANXITONGZHENGSHISHIYONG。YIDONGCAIBIANYUPCDUANSHIYONGTONGYIDESHUJUKU,TONGYICEHUA、TONGYICAIJI、TONGYIBIANJI、TONGYICUNCHU、TONGYIZHONGSHEN,GONGXIANGSHIYONG、DUOYUANSHENGCHENG,TACONGJISHUSHANGSHIXIANLE“BUMENZHUDAO,SANDUANRONGHE”JIZHIZAIYIDONGBANGONGSHANGDEQUANMIANLUOSHI,ZHENZHENGDATONGLEBAOSHEYIDONGRONGMEIDEZUIHOUYIGONGLI。

  SUIZHERONGHEZHUANXINGGONGZUODETUIJIN,QUANMEITICAIBIANLIUCHENGJIJINGXIUDING,YUZHIXIANGFUXIANGCHENGDEQUANMEITICAIBIANJIXIAOKAOHEJIZHIJILIUCHENGYEZUOCHUXIANGYINGDIAOZHENG。JIANLIYI“BUMENZHUDAO,SANDUANRONGHE”WEIHEXINDENEIRONGBUMENKAOHEZHIBIAO;JIANQUANYIQUANMEITIBAODAOLIUCHENGGUANLIWEIJICHUDEZHENGFUXIANGJIAQUANJIANGCHENGZHIDU,DENGDENG。

nba竞猜  MUQIANSHI“RONGMEIXIAOCHU”ZHENGZAIQUANMIANSHENGJIWEI“RONGMEIYUNCHU”DEGUANJIANSHIKE。ZHONGQINGBAOCHUBUGOUJIANLEQUANMEITIJIAZHILIAN,CONG“HULIANWANG+”DEWULISHIZHONGGOUZHUANXING,XIANG“HULIANWANG×”DEHUAXUESHIRONGHEZHIBIANMAIJIN,CONGQUANMEITIJIAZHILIANDEZHONGGOUZAIZAO,ZHUANXIANGQUANMEITIJIAZHILIANDEYANZHANTUOKUAN,CONGJIZHITIZHIDECHUBUGAIGEXIANGSHENCENGGAIGEZONGSHENFAZHAN。

  重塑新定位,重新再出发

nba竞猜  MEITIRONGHEXIANGZONGSHENFAZHANXUYAOTIGAOZHENGZHIZHANWEI,ZHONGSUXINDINGWEI: DAZAOSHANGCHUANXIADADEZHIGUOLIZHENGXINPINGTAI,DAZAONEIYINWAILIANDEGUOJICHUANBOXINGEJU,DAZAOHUIGUOLIMINDEMEIHAOSHIYONGXINnbaJINGCAI。

  2019NIAN,ZAIZHONGXUANBUZHIDAOXIA、ZAITUANZHONGYANGSHUJICHUJUTILINGDAOXIA,YUANTUANZHONGYANGSHIYEFAZHANZHONGXIN、YUANTUANZHONGYANGWANGLUOYINGSHIZHONGXINSHUNLIRONGRUZHONGGUOQINGNIANBAOSHE,ZHUANGDALEZHONGQINGBAODESHILI,YEGONGGUHEJIAQIANGLEYINLINGQINGNIANSIXIANGGONGZUODETUANZHONGYANGJIGUANBAOZHENDI。

  ZHONGQINGBAOQUANMEITITUICHUDE《XIJINPINGYUDAXUESHENGPENGYOUMEN》XILIETEGAO、《QINGNIANDAXUEXI》XILIETUANKEDENG,QUANMEITITUICHUDEYIGEGE“ZHONGGUOHAOQINGNIAN”“QIANGGUOQINGNIAN”“QIANGGUOYIDAIYOUnbaJINGCAIZAI”“XIANGSHANGXIANGSHANHAOQINGNIAN”GUSHIDENG,DOUCHENGWEIXIANGSHIJIEJIANGHAOZHONGGUOGUSHIDEQINGCHUNYANGBEN,CHENGWEINULISHIXIANZHONGGUOMENGDEQINGCHUNYANGBEN。

nba竞猜  TONGSHI,ZHONGQINGBAOCHUBUGOUJIANQINEIRONG、GUANLI、JISHU、YUNYING、TUANWUWUDARONGHEBANKUAI,nbaJINGCAIQUANTUANZHENGWU、SHUJUKUnbaJINGCAIDENG,ZHENGZAIXINGCHENG“MEITI+ZHIKU+TUANWU+nbaJINGCAI”DEZHENGTIJIAGOU。ZHONGQINGBAODERONGHEZONGSHENFAZHANSHIDUIBIAODANGZHONGYANGYAOQIUSHENHUAGONGQINGTUANHEQINGNIANGONGZUOGAIGEDEYOUJIZUCHENGBUFEN,SHIGUOJIACHUANBONENGLIXIANDAIHUAnbaJINGCAIDEYOUJIZUCHENGBUFEN。

  KANGYIQIJIAN,ZHONGQINGBAOYUTUANZHONGYANGGUOJIBUDENGDAZAOLEDUODANGZHONGWAIQINGNIANLINGXIUDUIHUAZHIBOJIEMU、“QUANQIUQINGNIANKANGYIXINGDONGFENXIANGHUI”DENG,ZHILIYUnbaJINGCAITUANZHONGYANGDEQINGNIANWAIJIAOGONGZUO,BINGZAIQUANGUO1000DUOSUOGAOXIAOXINGCHENGDUTEDEQINGNIANGUOJInbaJINGCAIQUDAOYOUSHI,ZHUTUIDUIWAICHUANBOZHONGGUOQINGNIANSHENGYIN。《QINGNIANCANKAO》DENGCONG“GUOJIZIXUNXIANGGUONEICHUANBO”WEIZHU,ZHUANBIANWEI“GUOJIZIXUNXIANGGUONEICHUANBO”+“ZHONGGUOGUSHI、ZHONGGUOSHENGYINXIANGGUOJICHUANBO”DESHUANGXIANGCHUANBOBINGZHONG。

  今年全国两会期间,“团团微就业”共青团nba竞猜青年就业平台上线试运行,由共青团中央青年发展部、人社部就业促进司指导,中国青年报社主办单位:nba竞猜_nba中国官方网站_唯一官网

  推进一体化,深化体制机制改革

  ZHONGQINGBAONULIYIGAOBIAOZHUNTUIJINDANGJIANYEWUDEYITIHUASHENDURONGHE;YIGAOXIAONENGTUIJINNEIWAIZHILIDEYITIHUASHENDURONGHE;YIGAOZHILIANGTUIJINJINGPINDAOXIANGDEYITIHUASHENDURONGHE。JIANGZAINEIRONGSHENGCHAN、FENFACHUANBO、ZHENGHEYUNYING、RONGHEGUANLIDEJICHUSHANG,TISHENGnbaJINGCAIYUQINGZHIKU、JIXIAOPINGGU、ZHINENGHUA、TIZHIJIZHIDENGSIDAGONGCHENG。

nba竞猜  ZHONGQINGBAOJIANGQUANMIANRENSHIGUANLIHEJIXIAOKAOHEZHIDUSHENCENGGAIGE,ZUOWEISHENHUATIZHIJIZHIYIGETUPOKOU。JINYIBUKAITUORENLIZIYUANCHENGZHANGTONGDAO,ZHANZAIWUNIANQUANMEITIRENCAIGUIHUAXIA,NIZHONGDIANJUJIAOPEIYANGFUCHIYOUXIURONGMEIJINGLIREN、YOUXIURONGMEIZHIPIANREN、YOUXIURONGMEIZHUANJIAXINGRENCAI、YOUXIURONGMEICHUANGYICHUANGXINRENCAI、YOUXIURONGMEIJISHURENCAIDENG。

  温暖人心创精品

  WULUNBAOZHIDUAN、PCDUANHAISHIYIDONGDUAN,ZUIWENNUANDEZHONGDUANSHIRENXIN,YAORANGWENHUADEGUANGMANGWU“WEI”BUZHI;WULUNRUHECHUANGXIN,ZUIZHONGYAODECHUANGXINSHINEIRONGCHUANGXIN。

  加大全媒体内容精品生产

nba竞猜  ZHONGQINGBAOJINNIANLAITUICHULEYIXILIELIZUQINGNIANSHIJIAO、JUJIAOQINGNIANHUATI、FUHEQINGNIANHUAYUTIXIDERONGMEICHANPIN。

  GONGQINGTUANSHIBADAQIANXI,ZHONGQINGBAOTUICHU《LIANGJIAHEQUANJINGDAINIZOUJINQINGNIANXIJINPING》H5ZUOPIN。LIYONGQUANJINGVRHUDONGJISHU,SHENGDONGZAIXIANLEZONGSHUJIZAILIANGJIAHEDEGONGZUOYUSHENGHUO,RANGRENSHENLINQIJINGDIXUEXIGANWUZONGSHUJIDEFENDOUQINGCHUN。ZUOPINDIANJILIANGCHAOGUO1600WANCI。

  2018NIAN7YUEQI,ZHONGQINGBAOLIANHETUANZHONGYANGXUANCHUANBUDAZAODE“QINGNIANDAXUEXI”WANGSHANGXILIETUANKE,FEICHANGYOUXIAODIXIANGGUANGDATUANYUANQINGNIANCHUANBOLEXIJINPINGXINSHIDAIZHONGGUOTESESHEHUIZHUYISIXIANG。CHUANGXINCAIYONGSHIPINQIANTAOH5,SHIYUYIDONGDUANCHUANBO,TUANYUANQINGNIANKESUISHISUIDIZHANKAIXUEXI。JIEZHIJINNIANSHANGBANNIAN,“QINGNIANDAXUEXI”WANGSHANGZHUTITUANKEZONGDIANJILIANGCHAOGUO10DUOGEYI。

nba竞猜  JIEZHI6YUE14RI,ZHONGQINGBAOQUANMEITIPINGTAIFABUZHAN“YI”YUANCHUANGBAODAO19110PIAN(TIAO),CHUANBOZONGLIANGCHAO170YIRENCI。KAISHEWANGLUOZHUANTI9GE,ZHUCHIWEIBOHUATI800YUGE,YONGXIANLEYIPIXINMEITIBAOKUANCHANPIN。ZHONGQINGBAOWEIXINGONGHAOKANFADE《HUHANJIAYOU,SIDA“TIANTUAN”HUISHIWUHAN!WANGYOU: WANGZHALAILE,ZHONGGUOBISHENG!》YUEDULIANGDA1559WAN、ZHUANFALIANG82WAN、DIANZANLIANG6.6WAN,CHUANGBENBAODANPIANWEIXINZUOPINYUEDULIANGXINJILU。JINNIAN3YUE16RITUICHUDE《QINGNIANDAXUEXI: ZAIYIQINGFANGKONGZHONGTIXIANFUZERENDAGUODANDANG》H5,SHIPINLUZHIDIDIANZHUANMENXUANZEYINGHUASHENGKAIDEWUHANDAXUEXIAOYUAN,DIANJILIANGDADAO1.4YIRENCI,ZHIJIECANYUXUEXIHUDONGDERENSHUGAODA4678WANREN。

  3月16日,中青报•中青网记者孙庆玲(右)在武汉抗疫一线直播采访。耿学清 摄

  抗疫期间,中青报参与中国青基会主办单位:nba竞猜_nba中国官方网站_唯一官网

  JINNIANWUSIQIJIAN,ZHONGGUOQINGNIANBAOLIANHEHUNANWEISHI、CHENGSHIZHICHUANG、GONGQINGTUANWUHANSHIWEIDENGXIANGGUANDANWEIFAQILE“ZHIJINGZHANYIQINGNIAN”XILIEGONGYIHUODONGJIZUZHICEHUAXIANGGUANQUANMEITIBAODAO,SHEJIDEZHUYAOWEIBOHUATIYUEDULIANGDA30DUOYI,YIXILIEHAIBAOCHANPINSHUAPINGSHEJIAOMEITI。

nba竞猜  JINNIANLIANGHUIQIJIAN,ZHONGGUOQINGNIANWANGLIANHEJINRITOUTIAOFAQI#DAIBIAOWEIYUANMIANDUIMIAN#LIANGHUIHUATIHUODONG,YAOQINGQUANGUORENDADAIBIAO、QUANGUOZHENGXIEWEIYUANFENXIANGYIANTIAN,JIEZHI5YUE31RI,YUEDULIANGDA11.2YI。

  提高精品再造转化率,推进“专业主导、三端融合”

nba竞猜  JINNIANSHANGBANNIAN,ZHONGQINGBAOYIWENTIDAOXIANGDAOBIGAIGE,ZAI“DUANWANGYUNYINGSHI”CHENGGONGSHIYUNXINGDEJICHUSHANG,JINJINNIUZHUYIRANSHIFENBORUODEKEHUDUANGAIZAOSHENGJI,JIASUZHONGQINGBAOYUZHONGQINGWANGDE“YITIHUA”RONGHE。

  2019NIANZHONGQINGBAOWANCHENGLEBANGONGWULIKONGJIANRONGHEGONGNENGQUANXINDIAOPEIDE“DABANJIA”,2020NIAN7YUE1RI,QUANMEITICAIBIANBUMENWANCHENGXIANGKEHUDUANDENGYIDONGZHONGDUAN“DABANJIA”,QUANMEITIYUNYINGGUANLIBUMENTONGBUSHEJICANYU,CHUBUSHIXIANYIDONGYOUXIANDE“YUN”FENXIANG、“YUN”BANGONG、“YUN”JIAOHU、“YUN”HUODONG、“YUN”GONGYI,ZHUBUXIANG“YUN”SHEQU、“YUN”JIAOYI、“YUN”FUHUA、“YUN”CHENGGUOMAIJIN,RANGMEIYIGEZHUANYEBUMEN、ZHUANYERENCAI,DOUNENGCHENGWEICHUANGXINCHUANGZAODEZHONGZI,ZAI“RONGMEIYUNCHU”DEPINGTAISHANGBUDUANKAIHUAJIEGUO。QUANYUANNINGSHENJULICHUANGJINGPIN,TIGAOYU“TOUBUPINGTAI”HEZUO、NEIWAIJICHENGFENFADESHENGCHANLI。

  中青报•中青网的青蜂侠团队每天持续制作短视频新闻。

nba竞猜  JINGPINNEIRONG,JINGPINXIANGMU,JINGPINnbaJINGCAI,JINGPINGUANLI,JINGPINXIAOYI——ZHENGZAIJINXINGDEYUQINGZHIKUZIYUANCHUBUZHENGHE、JISHUGUANLIYOUHUARONGHE、BAOZHISHUZIHUAXIANGMUTUPO、ZIBAOKANYUZHONGQINGWANGDE“YUN”HESHIDIAN、GUOJIHUARONGHEBAODAOJIAQIANG、“WANGKE”YINSHIPINYUNLEICHANPINZENGQIANG、JIANKANGKEPUHE“CHENJINSHITIYANXINWEN”WENHUALEIXINPINZHONGTANSUOCHANGSHIDENGDENG,CHUXIANCHENGXIAO。

  ZHONGQINGBAOZHIJIEYIDONGYONGHUYIPOYI,ZHONGQINGWANGZUOWEIZHONGQINGBAOXINWENZHUWANG,ZHONGQINGZAIXIANZUOWEIXINWENWENHUASHIPINWANGZHAN,LIANGJIAZHONGYANGZHONGDIANXINWENWANGZHANCHAYIHUBUTESERIQUMINGXIAN,NEIRONGHEPINPAIDECHUANBOYINGXIANGLIBUDUANTISHENG。“RONGMEIYUNCHU”DANGXIAZHENGNULIDESHIJIANGQUANCHENGQUANXIQUANYUANQUANXIAOTIXIANDAOJINGPINDEZHIZAOCHUANGZAO、ZAIZAOZHUANHUA、BIANXIANZENGXIAODANGZHONG。

  全员办好精品报纸

  ZAIYIXIECHUANTONGMEITIFANGQIZHIMEISHI,ZHONGQINGBAONISHIERSHANG、JIANDUANZUIHOUDEQIDAI,ZAIZHULIJUNZHUANZHANXINMEITIZHUZHANCHANGDEGEJUXIA,GAIGEQUANMEITIRONGHEZHONGDEBAOZHIZONGBIANSHI,BAMEIYITIANDEBAOZHICONGXINGSHIDAONEIRONG、CONGSHENDUDAOJINGDUDOUBANCHUCAI。

  中青报主办单位:nba竞猜_nba中国官方网站_唯一官网

  下接地气年轻态

  WEIDANGYUREN、nbaJINGCAIQUANTUAN,nbaJINGCAIQINGNIANCHENGZHANG、TUIDONGSHEHUIJINBUSHIZHONGQINGBAODELISHENZHIBEN。ZHIYOUQIANGSHENGUBEN,nbaJINGCAICAINENGZHENZHENGYINGDEZHULIUMEITIYINGGAIZHENGQUDAODEGENGDAZUZHILIHEZIYUANLIZHICHI,CAINENGSHUNYINGRONGRUZHIHUIMEITI、ZHIHUIZHENGWU、ZHIHUISHEQUTONGBUFAZHANDEDAQUSHIZHONG。

  中青报承制的爆款微电影《青春与祖国同在》海报。

  年轻态意味着始终聚焦主责主业

nba竞猜  ZHONGQINGBAOYAOFALIZENGQIANGQUANWEIXING、nbaJINGCAIXINGHEBUKETIDAIDEXIANMINGQINGNIANTESE。YIGANYUCHUANGXIN、DIANFUCHUANTONGDEQINGNIANTAIDU,DUIQUANMEITIJIAZHILIAN、CHANYELIANJINXINGGENGWUSHIDEGAIBIANGAIGE。GENGJIATIAOCHUCHUANTONGDE“NEIRONG”SHUFU、GUYOUDE“QUANZI”XIANZHI,PINPAINEIRONGQIANYIN、JISHUZIYUANYOUHUA、ZIBENFUHUAZENGQIANG、YUNYINGMOSHIDIANFU,CHUANGZAOXINGZHUANHUA,CHUANGXINXINGFAZHAN,NENGZAIZHONGZHANGQIQINGNIANFAZHANGUIHUAHEQUANTUANZHONGDIANGONGZUOBUSHUSHENHUASHISHIGUOCHENGZHONG,ZUOWEIZHULIUQINGNIANMEITI,FAHUIYINDAOYINLING、JINGZHUNnbaJINGCAI、SHILIZHICHENG、CHANGJINGYINGYONGDENGGONGNENGZHIZE,ZAIZHENGWUXINMEITI、ZHIHUITUANJIAN、ZHIYUANGONGYI、FUPINFUZHI、JIUYECHUANGYE、JICENGZUZHIDENGnbaJINGCAIQUANTUANXIANGMUZHONGZHAOZHUNRONGHEQIRUDIAN。

  年轻态意味着做大做强做优大学生成长平台

  “RONGMEIYUNCHU”PINGTAIYAOZHIJIECONGWEILAIZOURUDANGXIA,DUIJIEZHENGFU、SHEHUI、QINGNIANDENENGLIYAODADAJIAQIANG,ZAIDAZAOMIANXIANGQUANSHEHUISHENGTAIXITONGDE“QINGNIANMEITIQIJIAN”GUOCHENGZHONG,ZHONGGOUZHONGQINGBAOQUANXINSHANGYEMOSHI、WENCHUANGMOSHIHEYINGLIMOSHI。

  WEILAIYILAI。JIYU“YUN”ZHINENGDE“GANGXUNEIRONG+CHUIZHInbaJINGCAI+QUWEISHEJIAO+CHENGXUSHEJI”,BIRANGENGHAOSHIYINGYUCHUANGZAONIANQINGREN“ZHIQIRAN,ZHIQISUOYIRAN,ZHIRANHOUXIAOFEIRIYONG”DEBIANHUAXUQIU,RANGYOUYISIYUYOUYIYI、SHEHUIXIAOYIYUJINGJIXIAOYIGENGHAOJIEHE。

  ERZHEIJINJINKAOMEITIZISHENWUFAWANCHENG,XUYAOGENGJIAKAIFANGDUIJIEZHONGQINGBAODEXIAOMEIDENGDAXUESHENGCHENGZHANGPINGTAI,BINGGENGJINGZHUNnbaJINGCAIQIANWANZHONGXUESHENGJILAOSHIJIAZHANG,XIANSHANG“TUANJU”NIANQINGHUOBANDENENGLIANG,JIHUOGEJIECENGYONGHUYOUQISHIUGCDENGNEIRONGSHENGCHANXINGTAI,SHIXIANGELEIPINGTAI、YONGHUKEHU、SHANGJIAZIBENDEDUOYING,CAIYOUKENENGJIANGCHUANGXINRONGRUGONGTONGJINHUADESHEHUIDASHENGTAIZHONG,ZHENZHENGDAKAI“RONGMEIYUNCHU”,RANGGUANGDAQINGSHAONIANGONGBANTONGCHUANGSHUYUZIJIDEXINZHONGQINGBAO。

  年轻态意味着充分发挥正能量明星和网红效应

nba竞猜  DANGDAIQINGNIANCHENGXIANCHUXUDUOYUFUBEIBUTONGDEXIANMINGTEDIAN,QINGNIANGONGZUODEXIANSHIJICHUFASHENGSHENKEBIANHUA,DUIXINSHIDAIQINGNIANGONGZUORUHEGENGYOUXIAODIYINLING,NINGJUQINGNIANTINGDANGHUA、GENDANGZOUTICHULEXINDEGENGGAOYAOQIU。ZHONGQINGBAODUIZHAOCIYAOQIUHAIYOUJIAODACHAJU;MIANDUIXUDUOXINJIYUHEXINTIAOZHAN,HAIYOUXUDUO“QINGNIANGUANZHU、GUANZHUQINGNIAN”DEXINWENTIXINKETIXUYAOJINYIBUYANJIUHEPOJIE。

nba竞猜  BIRUWANGHONGXIANXIANGFANYINGLESHEHUIZIBENHEDAZHONGWENHUA、QINGNIANWENHUADESHENDURONGHE,“FENSIXIHUANHERENKESHENME”CHENGWEIXINXICHUANBODAOXIANG,WANGHONGJINGJIGAIBIANLEQINGNIANJIUYEFANGSHI,XINYIDAINIANQINGRENCHUANGXINYISHI、GERENJIAZHISHIXIAN、WANGHONGQUNTIDESHEHUIDONGYUANFANGSHIGEXINDENG,DOUZAICUISHENGDUOYUANHUA、FENZHONGHUADEQUNTIJUJIAOXINMOSHI。ZHONGQINGBAOZHENGZAISHIYINGBINGCHUANGZAOQINGNIANXINXUQIU、XINBIANHUA。

nba竞猜  BIRU2019NIAN,ZHONGQINGBAOYUHUNANWEISHICHOUHUABANNIAN,LIANHECHUPINDAZAOJINIANWUSIYUNDONG100ZHOUNIANWENYIWANHUI,KAIZHANQUANMEITI“XINQINGNIAN,YAOQINGCHUN——JINJINGENZHEDANGZOU”HUODONG,YONGQINGNIANZUIXIWENLEJIANDENEIRONG、FANGSHIHEQUDAO,JIAQIANGDUIQINGNIANZHENGZHISIXIANGYINLING,CHANSHENGJIAODADESHEHUIFANXIANG。

  年轻态意味着传承文化力、激活新业态

nba竞猜  ZHONGQINGBAOTONGGUOYIXILIE“CHUANCHENGDELILIANG”“WENHUAZHONGGUO”“BANGYANGYUEDU”DENGQUANMEITIHUODONG,JIEZHUWANGHONGMINGXINGDAZAOQINGNIANXIAIDEZHENGNENGLIANGYINGSHIJU(RUCHOUPAIDIANSHILIANXUJU《TIANDIRENXINWANGYANGMING》DENG),YIJIJILUPIAN、MV、WUSIWANHUI、SHISHANGWENHUAJIEDENG,NULIBA“WENHUACHUANCHENG”DEJIYINYU“SIXIANGYINLING”DECHUANGXIN,GENGYOUJIYOUXIAOJIEHEQILAI。TEBIESHIZHENGZAIJIADAZHONGQING“RONGPING”HESIXIANGLILUNBAODAODECHUANGXIN。

  CHUANCHENGWENHUALI,DEYIYUQUANMEITIRENCAIPEIYANG,RUQIANWENSUOSHU,ZHEIYECHENGWEISHENHUATIZHIJIZHIGAIGEYIGETUPOKOU。“RONGMEIYUNCHU”DEKECHIXUFAZHAN,ZUIZHONGKAODESHITUANDUIXIESHOUBINGJIAN、GONGJIANKENAN。GUANXIN“DA”,YEGUANXIN“XIAO”——DASHIDAIGUANXINXIAOSHENGHUO,DAXUSHIGUANXINXIAOXIJIE,DASHENGCHANGUANXINXIAOXIAOFEI,DASHIJIEGUANXINXIAOQINGNIAN,KEYIRANGnbaJINGCAIYONGYOUKEGUIKEQINDEBAOGEBAOPIN,YEYONGYOUKEAIKEKAODECHENGZHANGHUOBAN。

nba竞猜  JINNIANSHIJUESHENGQUANMIANJIANCHENGXIAOKANGSHEHUI、JUEZHANTUOPINGONGJIANDESHOUGUANZHINIAN,YESHISHIXIAN“LIANGGEYIBAINIAN”FENDOUMUBIAODELISHIJIAOHUIZHINIAN。SUIRANKUNNANZHONGZHONG、MAODUNDUODUO、RULVBOBING、ZHANZHANJINGJING,DANnbaJINGCAIHAISHIYIZHONGQINGBAOTESE“RONGMEIYUNCHU”WEIXINQIDIAN,ZInbaJINGCAIGEMING,YONGJIUFENDOU。[ZUOZHEZHANGKUNWEIZHONGGUOQINGNIANBAOSHE(HANTUANZHONGYANGWANGLUOYINGSHIZHONGXIN)DANGWEISHUJI]

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